Market Research Services

NexGen is a pioneer in market research. Its research methodology provides the best possible platform to create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. The process involves systematic gathering, recording and analyzing of data about customers, competitors and the market.

NexGen provides a detailed and overall understanding of the market and help the clients in strategic decisions making about the development and marketing of new products. It represents the true voice of the consumer in a company. We expertise in surfacing hard-to-find information. Our team of professionals go beyond the obvious, providing you with forecasts & insights from veteran marketing pros. And we do all our market research with unmatched speed and accuracy.

NexGen Research provides a comprehensive range of market research services,business market research services,research marketing services and consulting services reflecting its experience and capabilities.

Market Research Mission
NexGen has successfully helped clients to enhance their products and services, forge business relationships and develop winning marketing strategies through brand positioning research, segmentation studies and profiling, qualitative and quantitative research and other forms of market research.

Quality Management
Given the objectives and understanding of client’s need a questionnaire, sample design & area plans, the research associates prepare a field work based on the discussion with the clients. Quality of research is a function of quality of data collected & time in collecting data.

NexGen Research is more from an operational aspect, focused on Fieldwork Management. We have developed methodologies which require that each and every project manager oversees all matters concerning the ongoing nature of the project. In this respect, it is essential for the Project Managers to be fully conversant with each and every fieldwork personnel involved with the project. This requires that daily meetings between the project manager and all interviewers and regional supervisors. NexGen Research has in-house regional fieldwork in the key cities that oversee all fieldwork management at the local level.

NexGen Research use an operating manual with stringent research guidelines. Emphasis is placed on quality control to achieve accurate results.

Quality control procedures include:

• Qualitative research is 100% fully reviewed by management.
• Quantitative research includes validation of 30% of sample size.
• We adhere to established ESOMAR, CASRO and MSPA Standards.
• Compulsory formal training for all new interviewers.
• Compulsory attendance at all project briefings.
• Clients are invited and encouraged to attend all training sessions.
• Field pilots of all questionnaires and guidelines.
• 30% of all interviews back-checked within 48 hours.
• Field observations by clients welcome.

Fieldwork is always handled by highly experienced field managers throughout the country. Randomly selected data is validated by the respective manager in New Delhi for quality control assessment.

Industry Expertise
NexGen has a proven track record of serving the following industries by giving the best suit solutions:

Automobile FMCG Bank and Finance Hospitality Education Information Technology

Telecommunication Fashion & Beauty Industrial Research B2B B2C

Service Offered
NexGen specializes in providing a comprehensive range of market research and consulting services. Our broad portfolio of market research products and services are as follows

Market entry & feasibility studies Ad test – Pre & after launch Customer satisfaction studies Employees satisfaction studies Mystery shopping Market potential & trends studies Market segmentation Retail/Channel audits

Opinion polls/surveys Product tracking studies Product placement studies Media Research GIS mapping Onsite purchase observations Third Party Auditing (Neutral Auditing)

Research Methodologies
NexGen implements various research methodologies for data collection which include the following:

Secondary (Desk Research) – NexGen has a its own library of different market research projects for secondary research. We also execute quick search by using the web and other available resources.

Qualitative

• @ Central Location Tests (CLT) – 15 Professional recruiters & 5 In hall executives
• @ Focus Group Discussions (FGD) – 3 Professional moderators & 12 recruiters
• @ In-depth Interviews (IDI) – 3 Professional moderators & 5 interviewers
• @ Ethnography – 2 Professional recruiters & interviewers
• @ PRA studies – 2 Professional interviewers

Quantitative

• @ Face to Face Interviewing – Nationwide 200 trained interviewers coordinated by local supervisors
• @ CATI (Computer added telephonic interviewing) - In house call centre equipped with 25 work stations
• @ CAWI (Computer added web interviewing) – Complete in house setup

Type of Studies
NexGen's market research products and services can be summarized as follows

Market Research Products & Solutions

Market Entry and feasibility studies Ad Test/ pre & after launch Brand Conversion Study Car Clinic Concept Test Channel/ Retail Audit Customer Satisfaction GIS Mapping Market Entry Study Market Potential & Trends Study Market Segmentation

Mystery Customer Test New Product Launch Study Onsite Purchase Observation Product Tracking Study Employee Satisfaction & Opinion Surveys Pricing Study Product and Placement Study Sales Volume Forecasting Secondary Data Collection Usage & Attitude

Market Research Project
NexGen Market Research is a full-service Market research firm, with the capabilities to design and conduct virtually any research your company might need. The following list of some recent Market Research projects

Study Among The Frequent Fliers Feasibility for Township in Ahemdabad Feasibility for Township in Kolkata Feasibility for Township in Delhi Feasibility for Township in Agra Feasibility for Township in Dehradun Ad Impact for Financial Product CD & DVD Awareness in India Jeweler Shop Census in North India Best Employer Survey Among The BPO Best Employer Survey Among The IT Company Brand Penetration of Ice Cream in North India Best Management School In Delhi Mystery Audit In Haryana

Thermal Paper awareness & usage in Delhi and Mumbai IT Maintenance Services Beauty Parlor Census in Delhi Performance & Impact Assessment of Samarth Ad Impact For Newspaper B2B Customer Satisfaction In India Brand Penetration of Invertors in India Best Tech Schools Best Employer Survey Among Telecom Electricity Customer Satisfaction In Delhi FMCG awareness & usage Five Star Hotel in Delhi Brand Penetration of Fuel in India Brand Penetration of Water Purifier in India

Mystery Shopping
Mystery Shopping has evolved as a popular consumer information gathering technique in India. NexGen Research provides a cutting-edge Mystery Shopping services to the clients from different segments. We conduct large-scale Mystery Shopping projects and have gained vast experience in Mystery Shopping through partnerships with multi-national companies in different sectors such as; FMCG, Telecommunication, Luxury Products, and many more.

Mystery Shopping trainers from GenNex are meticulous in preparing fieldwork shoppers, ensuring that results are genuine and more precise.