Healthcare Research Services

NexGen offers research services designed to improve the outcomes and quality of healthcare, reduce its costs, address patient safety and medical errors. It implements research methodologies that brings clarity to the market forces, trends, and impacts of physician and consumer use of information technology.

Through in-depth analysis of our proprietary data sets, NexGen provides global pharmaceutical & equipment companies with the insight necessary to strategically plan and market existing and future therapies. Our disciplined research empower the leading agencies, technology application vendors, biotech, medical device, diagnostic, digital media companies, and other life sciences organizations in formulating their healthcare strategies through data analysis.

NexGen Healthcare Research Services assist healthcare and life sciences organizations adapt, prosper and explore opportunities in the networked economy. We focus on the intersection of digital technology and healthcare business trends, and we seek to understand the forces that will impact the competitive landscape for our clients.

We have earned a reputation for perceptive and insightful analysis of emerging technology trends and the resulting business impact. We differentiate ourselves from other advisory and research firms by relying on robust trended data and seasoned analysts to offer a balanced, holistic and unique view of the competitive landscape.

Healthcare Mission
The sole mission of NexGen is to develop a broader understanding of health care issues. This serves as a strategic positioning system for the clients, helping them combine industry expertise, data and insight to satisfy their informational needs and optimize their business strategies.

Service Offered
NexGen is a full-service healthcare research firm, with the capabilities to design and conduct virtually any research project for your company. The following list covers the spectrum of research NexGen performs

• Market Research Study Design
• Expert Questionnaire Development
• Data Collection
• Data Processing and Coding
• Advanced Statistical Analysis
• "Topline" Summary Reports
• Detailed Summary Reports
• Presentation of Results
• Strategic Marketing Consulting

NexGen Healthcare Service Spectrum
NexGen Healthcare focuses on all of the primary areas of healthcare including the following

• Medical devices and products (including bio-technology)
• Pharmaceuticals
• Health Plans/Health Insurance
• Providers (hospitals and physician practices)
• NGO’s and Social Organizations
• Government project focused on Healthcare

Type of Studies
NexGen undertakes different type of studies that empowers clients with the knowledge to make intelligent decisions. Various topics covered under the segment includes the following

Advertising Awareness,Message Recall, and Effectiveness Expert Advisory Panels Awareness, Attitude, and Usage (AAU) Brand Equity Community Health Needs Assessments Competitive Evaluations Concept Testing Prescription Audits Customer/Patient Satisfaction Detailing Effectiveness Employee Satisfaction Ethnographic Observation Feasibility Studies Health Insurance Effectiveness Studies Health Plan New Customer Welcome Calls and Information Verification

Hospital Branding Image and Attitude Lost Customer Analysis Market Potential/Market Assessment Mystery Shopper Naming Research Market Needs Assessment New Product Introduction Benchmarking, Effectiveness, and Tracking Physician Prescribing Habits and Practices Physician Relations Evaluations Planned Purchase Surveys Pricing Product Placements Product Evaluations

Why NexGen
NexGen has its own panel of more than 3,000 doctors across India within all super specialty area. This enables the firm to undertake different reaserch projects for the leading players in the healthcare segment. NexGen boasts an extensive experience of conducting custom quantitative and qualitative research studies for healthcare systems, health plans and insurance companies, medical device and equipment companies, non-profits and pharmaceutical companies across India.

NexGen is committed to offer high quality, results-oriented information that will help our clients make intelligent, thoughtful, and meaningful decisions. It has emerged as the most preferred research partner in the field due to the following reasons

• Experience across the entire spectrum of health care including pharmaceuticals, insurance/health plans, medical devices and products, providers, and non-profit organizations.
• The breadth of experience gives NexGen Healthcare greater insight into the way that the various parts of the health care system interact than marketing research companies that specialize in one segment of health care.
• The veteran team of market research professionals consults with clients and translates high-quality data into relevant strategic recommendations and action plans.
• Strong commitment to high standards of quality assurance and accountability
• Project management team from the company process daily quality checks that insure the reliability and validity of the work. Each research study is thoroughly reviewed and certified before the final report is issued
• NexGen Healthcare uses high quality sampling and data collection methods to complete complicated studies that involve multiple market segments. Its research frequently involves interviews or surveys with physicians, allied health professionals, health benefits decision-makers, hospital CEO's, and other highly specialized respondents, who are both difficult to reach and who have precise information to impart - information that is frequently tied to both medical treatment and patient outcomes

Healthcare Report

Healthcare Projects
NexGen provides uniquely powerful, innovative, and practical solutions to help companies successfully address their growth challenges. The company's combination of market expertise, global presence, and relationships with key industry players enables it to handles most difficult projects. Following are the list of some of the recently executed projects

Surgical Equipments Survey Bio Medical Equipments Market in India Prescription Preference in India Medical Diagnostic Equipment Market in India Micro Scanning and Handheld Diagnostic Equipments Market Sleep and Respiratory Product in India Feasibility Report for Urology Centre in Dehradun Feasibility Report for Urology Centre in Indore Feasibility Report for Multi-Specialty Hospital in Patiala Feasibility Report for Multi-Specialty Hospital in Kanpur Feasibility Report for Multi-Specialty Hospital in Mysore Surgical Equipments Brands Recall in India Doctors Opinions on Different Specialties Peripheral Vascular Disease Study in India Study among Rheumatologist Brand Penetration of Ultrasound Machines in India Doctors Census in Delhi

Healthcare Awareness in Rural India Doctors Validation Exercise in India Study among the leading Cardiologist & Diabaetologist in India Use of Infusion Pumps in India CGHS Dispensaries profiling Psychiatric drugs study Metastatic Breast Cancer study Sealants study in India on CTVS Haemostatic agents usage in India by the surgeons Biosurgical products awareness & usage in India during surgeries Feasibility for a Secondary Care Hospital in Indore Feasibility for a Secondary Care Hospital in Ujjain Feasibility for a Secondary Care Hospital in Raipur Feasibility for a Secondary Care Hospital in Nanded Mapping study of India’s top 1500 hospitals and medical colleges Feasibility in 79 towns across India Glucometer study in India among the chemist Oncologists study across India